Half-hearted between mathematics, creative writing, and social sciences, Shahrokh left engineering for sociology. He is a former journalist. Compatible with his studies in sociology at the University of Tehran, his focus was social affairs such as education, poorness, marginalization, child labor, and social harm. Public relation affairs and communication was his following way of life. Although it was not a pleasant choice for him to leave journalism at first, a variety of PR affairs and focusing on building communication channels with different types of people made this area more pleasant. These factors motivated him to become deeper in PR and branding. But regardless of where he works, there is nothing more enjoyable than writing for him. Give him some information, and you will have a story. If you want to make him happy, wish for him to be a good storyteller.